Sasha has major expectations to succeed in the world of music. He is Persian by birth and currently resides in Spain, being in this country where he began his professional career. In this new stage, and with the release of his new single Shawarma together with Zion, Sasha will be focusing on the Latin and danceable sounds with which he intends to reach millions of people. His fame has already crossed the Spanish borders, and his fan community does not stop growing, exceeding 3.5 million followers on his social networks.
Get ready to move to the beat of the hottest new single in Afrobeat - "Shawarma" by Sasha and Zion! With its infectious rhythm, catchy lyrics, and electrifying energy, this song will get you up and dancing. This song is new and unique between Sasha and Zion.
The overall objective of this project is to build and develop Sasha as a brand and increase his visibility and exposure to current and new audiences. By leveraging social media, content marketing, paid advertising, DSP playlisting campaigns, influencer marketing, and a PR Campaign, we aim to achieve the goals within 6 months by releasing consistent content and new music every three weeks.