OZUNA

Below you will see why we became Ozuna's marketing partner for his latest album "Ozutochi" along with his label Sony Music.

ABOUT OZUNA

Juan Carlos Ozuna Rosado, born March 13, 1992, known simply by his surname Ozuna, is a Puerto Rican singer, songwriter, and rapper, born and raised in San Juan, Puerto Rico, to a Dominican father and a Puerto Rican mother. Five of his studio albums have topped the Billboard Top Latin Albums chart, with Aura (2018) charting at number seven on the Billboard 200. His musical style is primarily defined as reggaeton and Latin trap. However, he has collaborated with several artists from different genres, and his music takes influences from various genres, including pop, rock, hip-hop, R&B, reggae, dancehall, bachata, merengue, dembow, and electronic.

project OVERVIEW

The sixth album by Puerto Rican rapper and vocalist Ozuna was released on October 7, 2022, via Aura Music and Sony Music Latin. OzuTochi comes after 2020's ENOC, which made its premiere with guest appearances from Mykke Towers, Karol G, Daddy Yankee, Doja Cat, Sia, J Balvin, and Daddy Yankee.

With his most recent bouncy reggaeton song, Ozuna teams up again with J. Balvin and a few other fresh newcomers. Eighteen tracks make up OzuTochi, which features cameos from Arcangel, Danny Ocean, Pedro Capó, TINI, Nessi, and others.

Each of Ozuna's previous albums debuted at the top of the Latin Albums chart on Billboard, and the 30-year-old musician's latest ambitious album, the Latin pop OzuTochi, is no exception. The single releases "Te Pienso," "Cupables los Dos," "La Copa," and "Manana" came before the album's release. The album's most famous song was "Hey Mor," featuring Colombian star Feid.

The superstar earned a few acting credits in between ventures. In the most recent Fast & Furious movie, F9, Ozuna played a younger version of Don Omar's Santos, and he also made a brief appearance in the live-action Tom and Jerry movie.

what we did

THE RESULTS

10,000,000+

Streams across all Digital Streaming Platforms (DSP)

30,000,00+

YouTube views of the official music videos for each track.

Culture

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Lifestyle

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As we do with all of our artists, we first ran audits to help us understand the current state of Ozuna's brand, audience, and market position, enabling us to develop a more effective and informed marketing strategy for him.

After we reviewed the audit reports, we then had our Discovery Call. During this call, we discussed the audit findings, clarified his questions, and gathered additional information about his goals and expectations. We then discussed the project budget and timeline for the marketing campaigns to ensure that expectations were aligned and realistic.

We created a marketing strategy and planned tailored to Ozuna's specific goals and budget. It also included the project and each campaign's timeline and measurable goals.

Once final approval had been given, we created and shared the marketing rollout and began executing.