Our Mission

We pride ourselves on taking an Artist-First approach at AMG and provide white-glove services and guidance to support artists and their teams while keeping full ownership of their content. We help artists from all walks of life succeed in today’s digital
and interconnected global music market.

With over 15 years of combined experience in areas such as Artist Development, Artist Management, Distribution, Publishing, Strategy, Marketing, Music Law.

what we do

WE ACHIEVE EXPOSURE FOR ARTISTS THROUGH DATA-LED CREATIVE STRATEGIES THAT PUSH THE BOUNDARIES OF MUSIC MARKETING.

AMG has become one of the fastest-growing music marketing agencies globally, with an in-house team of both traditional and digital marketers, social media experts, graphic designers, and video editors leading every campaign. Change is a given – the question is not when but how. With the music industry evolving daily, AMG is data-led, making it the only music agency to have current marketing techniques for artists.

our story

AMG was built on its ability to deliver genuine engagement and exposure. Having worked in traditional music marketing and development, our founders felt frustrated from the lack of promotional flyers and posters, traditional press, and radio and knew artists were underserved. With a strong knowledge of digital marketing, social media trends, and the music industry as a whole, the co-founders came together to bring modern marketing to the music industry as no other agency offers. From following consumer statistics, AMG harnesses its skills as strategic marketing experts to deliver an artist's true potential.